Kool-Aid is unveiling a new look for its big red mascot.
The Kool-Aid Man has long been known for busting through walls and yelling his classic "Oh yeah!" tagline. Now, he'll be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy.
In past ads, the character was played by an actor in a foam costume and had little to say or do besides crashing through a wall with a big, smiley face.
The campaign comes as Kool-Aid promotes its liquid mix, which debuted in January.
** The Kool-Aid Man made his first appearance in 1954 and has taken on different looks through the years. His last big makeover was in 2000.
You remember the Kool Aid guy, right? THIS guy.