The man who people knew as the "mastermind" behind Taco Bell's popular Doritos Locos Tacos has died of cancer.
41-year-old Todd Mills was vice president of media and information technology at the Little Rock Regional Chamber of Commerce in Arkansas. He had an idea for the food in 2009, and after three years of trying, he finally saw it become a reality.
Mills said he had envisioned a taco shell made of Doritos chips.
He shared the idea with Frito Lay, which makes Doritos, and started an online campaign to encourage the company to make the orange taco shells a reality. Frito Lay told him the company didn't accept outside ideas about products, but in 2012, he received a call from Taco Bell. Corporate officials flew him to their California headquarters and drove him to its Taco Bell test kitchen, where he was among the first to try the new creation.
Taco Bell rolled out the Doritos Locos Tacos shells in March of that year at its almost 5,600 restaurants nationwide.
The hugely successful product line has helped boost Taco Bell sales since its introduction. The company has sold more than 600 million Doritos Locos Tacos, which it considers its most successful product launch ever.
Every morning from 7am-8:30a
Want J9 to come to your local business? CLICK HERE to enter you business NOW!